London is very lucky to be able to offer a wealth of great free exhibitions and museums on many subjects. This open to all attitude really helps to keep feeding the minds of our designers and innovaters that one can go out and have your eyes opened to all sorts of information. One such jem that might be a little lesser known is the top floor of the flagship Alexander McQueen store on Old Bond Street.
They have started to use the stop floor as more of an exhibition type space, sharing insights from the vast archives that the house of McQueen holds. At the moment, the space is dedicated to roses, curated by the Creative Director Sarah Burton.
What we found really special about this space, as an embroiderer in particular is that you can get right up close to the pieces to see the details often lost in show and large scale exhibitions. Something that we found even with very well done exhibitions like Savage Beauty. In addition to this they are sharing a lot of the background research and technical craftsmanship that goes into making a collection and show with this kind of dramatic results. There are development moodboards, fitting notes, embroidery placements onto pattern pieces and draping directed onto the model. There is also a viewing booth with footage from the shows to fully round out the experience and see it in the final context for which it was intended to be consumed.
If you find yourself in the area, it’s definitely worth a trip it to see some beautiful things and get some of the background scoop on how these things all come together. The notes and quotes from behind the scenes really give you a sense of being immersed into their world.